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Shopping on Smartphone

More Americans will soon purchase online via smartphone than by their personal computer!

We encourage you to review your business' website from a smartphone. If you aren't communicating in easily read single screens, if they can't auto-dial your business by a single click, then you are losing business! Here's why:

  • Year 2011: 25% of Americans use smartphones (vice personal computers) for web surfing/shopping
  • Year 2013: More than 50% of Americans are projected to shop via smartphones (More shoppers by phone than home computers)
  • Smartphone users promptly exit non-mobile websites that are cumbersome (at best) to negotiate
  • Lack of a custom mobile web solution = Lost Business Revenue

Key finding from “The Mobile Movement: Understanding Smartphone Users,” a study by Google of 5,013 US adult smartphone Internet users:

  • 74% of smartphone shoppers make purchases as a result of using their smartphones

GoogleMore from Google's own research: "The Mobile Movement: Understanding Smartphone Users"...

General Smartphone Usage: Smartphones have become an integral part of users’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media.

  • 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
  • 72% use their smartphones while consuming other media, with a third while watching TV
  • 93% of smartphone owners use their smartphones while at home

Action-Oriented Searchers: Mobile search is heavily used to find a wide variety of information and to navigate the mobile Internet.

  • Search engine websites are the most visited websites with 77% of smartphone users citing this, followed by social networking, retail and video sharing websites
  • Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.)
  • 24% recommended a brand or product to others as a result of a smartphone search

Local Information Seekers: Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find.

  • 95% of smartphone users have looked for local information
  • 88% of these users take action within a day, indicating these are immediate information needs
  • 77% have contacted a business, with 61% calling and 59% visiting the local business

Purchase-driven Shoppers: Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process.

  • 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer
  • 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones
  • 70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store

Reaching Mobile Consumers: Cross-media exposure influences smartphone user behavior and a majority notice mobile ads which leads to taking action on it.

  • 71% search on their phones because of an ad exposure, whether from traditional media (68%) to online ads (18%) to mobile ads (27%)
  • 82% notice mobile ads, especially mobile display ads and a third notice mobile search ads
  • Half of those who see a mobile ad take action, with 35% visiting a website and 49% making a purchase

WSI Pro Marketing delivers affordable and proven profitable Mobile Marketing Solutions

WSI Pro Marketing Internet Consultants develops practical and profitable Mobile Internet Marketing Solutions for businesses in a wide variety of industries. Our mobile strategy blends simple and effective mobile web design, mobile SEO (search engine optimization), and proven effective conversion architecture methodologies to drive profitable business growth. Call 866-690-4206 today and let us show what our marketing solutions have done for others and what they will do for your business!